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Research papers

Bank brand equity and its applications using Fond(s) De Marque® studies

All banks attempt to convince the public of their specificity and the specificity of the products and services that they offer. The efforts to do so are often in vain because, with the exception of a few well informed clients, banking clients tend to...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Esther Flath, Claude Charbonnier
Company: SORGEM IMR
June 15, 1994
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Citation

Flath and Charbonnier (1994a, June 15). Bank brand equity and its applications using Fond(s) De Marque® studies. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/bank-brand-equity-and-its-applications-using-fond-s-de-marque-studies